RAINBOW CHIC

Where do people go when they want to buy?  Where do you go when you want to buy? The average person does not go anywhere, they wait until it comes to them unless they have a need.  Say, a refrigerator for example. If a person needs a refrigerator then they go looking for one. If a person does not recognize a need they buy impulsively when they see an ad that triggers a potential need.

How do you get your advertising and what prompts you the buy?  Judging from my own experience, I get it from television and the internet mostly.  That is where you will find most people these days.  You are not going to find many people in print unless they are reading a trade journal, a sports paper or a fashion magazine. This is a different type of targeting.

It always depends on what you are selling and the market that you want to target. If you are an internet business you want to target internet users.  You need to go where your audience is.  That does not mean that you have to only advertise on the internet.

Ever notice when you are surfing the web, reading your emails, or working on your business you see literally thousands of ads surrounding you trying to entice you to buy.  Sometimes you may not be in the market for a specific item but the ad is so enticing that you click on the link and check it out anyway.

Thirty percent of consumers buy when they are not ready to buy a particular item at that particular time because the ad was so prevalent and it became an irresistible temptation and could no longer be ignored.

A good example of that type of advertising is Geico.  I literally hated that Gecko and swore that I would not buy that insurance.  Every time that ad came on I was sicken by it.  I felt that insurance was a serious business and if they thought it was so funny, maybe when it came time for me to actually use the insurance, the joke would be on me.

After surfing the internet trying to find an insurance company because I needed to renew my policy, I decided to finally take a look at what they had to offer.  You know that saying, “Fifteen minutes can save you fifteen percent or more.”  I found that to be true and that was four years ago. Network marketers can benefit greatly by that type of massive exposure to the consumer.  Bombarded until they have to come see what the entire hubbub is all about. 

Another important factor is your advertiser. Who is your advertiser promoting, themselves or you? Most advertisers promote themselves for you to come and advertise with them. Buyers looking for products may or may not find you. Some advertisers ask you to pay more to be listed at the top. But there is a better way.

What if your advertiser, using all their social power promoted you individually with a link to the advertiser’s page? Now the buyer is coming because of your ad but landing on the advertiser’s page. The advertiser wins and you win. If the advertiser was smart, the advertiser would be advertising you and not advertising for more advertisers.  That was a mouth full.

Unfortunately many smaller network marketers don’t have the budget like Geico does.  Phishats recognizes this and has found the solution.  If you want to explode your business but you don’t have an explosive budget, come and see what the entire hubbub is all about at Phishats. Check out our bargain hunters basement.   http://www.phishats.info/

 

 

 

 

 

 

 

 

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