Digital signage is no different to any other industry when it comes to getting a return on investment. Ensuring you get at least what you put in is vital – otherwise it is pointless embarking on a campaign if it will cost money and not generate any. There are two aspects for improving the chance [...]

Downtime in digital signage often deals a double blow when it happens. Not only does it increase the investment to repair the unit making it harder to get a ROI (return on investment) but also when the screen goes down you are losing revenue as there is no advertising generating increased interest. Digital signage downtime [...]

Google Adsense earnings can not be manipulated the way a publishers need it, as its well managed, and only the tricky webmasters who can play well with ideas on how to get targeted traffic to their website, can see an increase in the adsense earnings. With careful handling Google Adsense can be a very effective [...]

There is a new online marketing system about to hit the world that just may replace Google Adwords. This highly guarded and secretive traffic source receives over 2 billion page views every month and has yet to be discovered by mainstream marketers. As well, this traffic contains awesome demographic information- which translates into higher conversion [...]